About Me

aosta_jen1My first job out of college started with a one-way ticket to Bujumbura, Burundi.  A mid-point in my career found me interviewing regional government officials in Izhevsk, Udmurtiya in Russia.  While I’m now most often sitting behind a desk in Silicon Valley, my interests and research have me thinking about far-flung regions and markets around the globe.  I think “beyond borders.”

Currently, I am an analyst at Forrester Research with a focus on technology industry globalization, and a specific interest on marketing strategies toward emerging markets.  I look at how vendors must re-visit their four Ps of marketing – product, pricing, promotion and placement – in order to best approach new markets and opportunities across the globe.  One particular interest is how technology marketers leverage Web 2.0 technologies and community marketing practices to identify, target, and win share in emerging markets.

Before joining Forrester, I spent more than eight years in sales and marketing roles at Sun Microsystems, including software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media.

But, equally (and perhaps arguably more) formative were my years prior to entering the high-tech world.  I spent more than ten years in research, consulting, and education in developing and transitioning countries. As a public policy analyst and consultant with the Urban Institute in Russia and Eastern Europe, I designed post-communist housing reforms in Russia and Eastern Europe, and advised governments on housing privatization, mortgage finance policies, and subsidy programs for low-income families.   My doctoral research took me to the hinterlands in Russia where I studied the fiscal and political relationships between regional governments and the central administration.  My work combined quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

As for the one-way ticket to Bujumbura, that’s what delivered me to my first job as an educator in the Peace Corps in the Central African Republic, where I taught high school math, designed national math curriculum, and conducted marketing workshops with local entrepreneurs.

Along the way, I picked up a Ph.D. and an M.A. in political science from Stanford University, a B.A. in economics from the University of Virginia, a French husband and two Franco-American children.

I am an avid hiker, camper, gardner, a lover of languages, and most of all an intrepid world traveler.


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