Posts Tagged ‘netbooks’

Bridge the Financial Divide with Netbooks

October 1, 2009

There was a great mobile banking article in the Economist last week.   It reminded me of a report written by GSMA on its Mobile Money for the Unbanked initiative that came out a few months back.  The GSMA report points out that mobility penetrMobility_FSaccessation is much higher in emerging markets than is access to financial services — an opportunity for mobile operators and banks to work together to bridge the financial divide.  So, I began mulling the opportunity that these trends provide for netbook adoption:  why don’t netbook vendors partner with local banks to deliver financial services via 3G-enabled netbooks.

Mobile banking has taken off through cell phone access, particularly in Africa and the Philippines. Smart Communications in the Philippines launched its SMART Money initiative in 2000. In 2004 and 2005 some of the first innovative deployments of mobile banking in Africa were launched in South Africa— by WIZZIT and MTN Standard Bank respectively. Safaricom and Vodafone launched M-PESA in Kenya in 2007, with growth of up to 10,000 new users a day, and now over 5 million customers. More recently, MTN announced expansion of its Mobile Money service to its over 80 million subscribers in 21 countries. And, Vodafone will soon replicate M-PESA scale in Tanzania, Zain launched ‘Zap’ in Kenya and Uganda with plans for a broader rollout.  Orange is also piloting a deployment of Orange Money in Cote D’Ivoire.

Combining the momentum of mobile banking and the lively SMB segment, banks in emerging market have an opportunity to equip small businesses with netbooks.  Again, recalling my previous post, for many in emerging markets a netbook is a step up as an internet access and business device.  Sounds like a win-win all around.


Re-write the netbook story for a wider audience

September 24, 2009

Netbooks have cOLPCome a long way from their first appearance as the low-cost device for students in emerging markets — the “$100 laptop” distributed via the One Laptop Per Child (OLPC) initiative.   In fact they’ve come so far that they’ve apparently forgotten their roots.  Netbooks are now — like the pug in my previous post — an “accessory” or a “companion.”  But, neither of those messages resonates well with some audiences — like B2B buyers — or in certain parts of the world — emerging markets.   Netbooks are much more than luxury goods.  And, they don’t need to be relegated to children or students in emerging markets.  Many business users don’t need all the computing power in vivenne-tam-netbookmost desktops or laptops.  In fact, for most uses a netbook is more than enough.  And, for users buying a computer for the first time — and perhaps replacing their mobile phone as their primary internet access device — netbooks are by far an improvement: imagine a full screen and a real keyboard for the first time.  Or imagine not having to go to an internet café to use a PC.  Yes, netbooks are a great device for businesses in emerging markets.  Let’s hope that netbook marketers don’t just focus their attention on the fashion runway.

My upcoming report “Re-write the Story on Netbooks: Get the B2B Story Right for Netbooks in Emerging Markets” will be out soon.  Stay tuned.